These are the main ad formats on Amazon:
1. Sponsored Products
- Promotes individual product listings
- Appears in search results & product pages
- CPC (cost-per-click) model
- Best for boosting sales quickly
2. Sponsored Brands
- Ads with logo + headline + multiple products
- Appears at top of search results
- Helps build brand awareness
3. Sponsored Display
- Display ads both on and off Amazon
- Retargets shoppers who viewed your product
- Good for remarketing campaigns
4. Amazon DSP (Demand-Side Platform)
- Programmatic ads (display, video)
- Advanced audience targeting
- Works both on Amazon and external websites
🔹 Campaign Management Activities
If you’re managing ads, these are the key tasks:
📊 Keyword Research
- Finding high-converting keywords
- Using tools or auto campaigns
⚙️ Campaign Setup
- Structuring campaigns (Auto vs Manual)
- Setting budgets & bids
🎯 Targeting Optimization
- Keyword targeting
- Product targeting
- Audience segmentation
💰 Bid Management
- Adjusting bids based on performance
- Improving ROI (ACoS / ROAS)
📈 Performance Tracking
- Monitoring metrics like:
- CTR (Click-Through Rate)
- Conversion Rate
- ACoS (Advertising Cost of Sales)
🔄 Optimization & Scaling
- Adding negative keywords
- Scaling profitable campaigns
- Pausing low-performing ads
🔹 Services (If You Outsource)
Agencies or freelancers usually offer:
- Account audit
- Campaign setup & restructuring
- Daily optimization
- Monthly reporting
- PPC strategy planning